20 Marketing Ideas for Immediate Growth & My Assessment of Each

Complete Program | 8 Weeks to Start & Run a Cleaning Referral Agency

Welcome: Introduction to the Cleaning Referral Agency Model

About the Instructor: Diem's Story (7:54)
What to expect in this course | 8 Week Bundle or Separate Lessons (9:59)
Referral Agency vs. Cleaning Company
Introducing Dustin | Why start a Referral Agency (6:16)
Start Up Cost & Monthly Expense (5:47)

Part 1: Business Foundation | Business Name, Business Entity & Bank Accounts

Part 2: Branding as a Referral Agency | Logo, Tagline, Website

Create a Memorable Logo & Captivating Tagline
What to Include in Your Website | Consider Converting Sales, Building Trust & Reducing Phone Time
Questions & Answers
A Website Review | What Works & What Doesn't (33:09)

Part 3: Software Needed to Run Your Business | What Diem Uses

Part 4: Pricing for Profitability | Determine Rate, Calculate Price & Percentage Pay

Market Research for Pricing Standards in Your Local Area | Hourly vs Flat Rate
How to Handle Various Types of Discounts vs Cleaner Pay (2:46)
How to Determine Flat Rate Pricing | Industry Cleaning Times X Goal Hourly Rate (1:06)
Diem's Pricing Parameters in Launch27 Explained | Flat Fee Pricing Chart Included (11:27)
Questions & Answers

Part 5: Sales & Terms of Service | In Home Estimates, Phone Scripts & Online Bookings, PLUS Client Terms of Service

Part 6: Recruiting Quality Cleaners | Post Job, Screen, Interview, Orientation & On-board

Recruiting is the Most Important Part of a Referral Agency (3:41)
The Recruiting Process | Job Post, Screening Questions, Reference Check Questions, Interview Question & Assessment
Orientations for Cleaners | Orientation Overview, Check for Understanding Survey for Cleaners (Free Bonus) (26:26)
On-boarding: What Belongs Inside a Cleaner File
Re-enforcing Culture of Working Relationship (3:37)
Questions & Answers (7:36)

Part 7: Marketing to Grow Sales Revenue | Short Term & Long Term Strategy

2 Parts of Growth Phase: Immediate and Long Term Growth (1:36)
20 Marketing Ideas for Immediate Growth & My Assessment of Each
Growing Sales Long Term & Maximizing Efficiency Through Automation (Bonus Lesson) (6:37)
Emails, Emails, Emails | 45 Sample Emails & 6 Automation Pipeline Ideas
Emails, Emails, Emails | 14 Nurturing Emails to Recurring Clients
Emails, Emails, Emails | 19 Emails to Nurture & Convert Contacts
Emails, Emails, Emails | 12 Sales (Re)Capture Email

Part 8: An Online Resource Center | Prepare to Eventually Outsource Workload

Expanding Your Business | What is a Resource Center (1:27)
Download Your Own Resource Center with Sample Copy/Content (39:11)
Diem's Secret Resource Center Content | Handling Complaints, Cleaner Concern Response, Billing Issues, etc.

Work Only 4 Hours a Week | Hire a Virtual Assistant & Assess Key Performance Indicators

Wrapping Up

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