What to expect in this course | 8 Week Bundle or Separate Lessons

How This Course Works

Let’s talk about how this course works!

This course takes you through all the phases of starting a running your own cleaning referral agency. It includes many segments that you can purchase each lesson separately or altogether assembled into a cohesive, sequential online course.

Set up in an 8 week program for you to get up and running with solid systems in place. Each lesson will include relevant homework assignments and supporting downloadable documents. Wherever possible I give you content that I actually use in my own business.

Plus 2 bonus lessons: Automation & How to Obtain a 4 Hour Work Week

So, let’s break it down.


Stage-1 Business concept

  • What exactly is a referral agency and how it works

Stage 2- business development 

  • Business foundations
  • Picking a business name
  • Getting your business license and EIN number
  • Setting up your bank accounts

week #2

  • Branding as a referral agency
  • Creating a logo
  • Buying a domain name
  • Creating a website
  • Review a sample website

week #3

  • Software to run your business
  • What Diem uses

week #4

  • Pricing 
  • How much to pay cleaners
  • How much to charge clients
  • Pricing grid for online bookings
  • Take the guess work out

week #5

  • Sales: in home estimates vs phone sales vs online booking
  • Sale script (maximize sales conversion, maximize up-sales opportunities while clearly explaining what a referral agency does)
  • Sample explainer video

week #6 

  • Recruiting cleaners
  • Job post- clearly explains to cleaning candidates the expectations & benefits of working
  • Screening questions- to ensure that lead is qualified for an interview
  • Interview questions- ensure their business practices will line up with your reputation 
  • Orientation- show them how to work with you to ensure an independent working relationship
  • Check for understanding questionnaire for cleaners
  • On-boarding documents to ensure all cleaner files are properly put together

week #7

Stage 3: Growing the business

  • Marketing
  • 20 marketing ideas (free and paid, my experience and opinion about them)
  • Automation Bonus Course
  • Email lists recommendation
  • Automation pipelines list
  • Email content ideas- and copies of the emails 45 emails I use in my automation

week #8

Stage 4: Expansion

  • Resource center- actual website template, training and selling the biz
  • Sample copy/content for Resource Center

Stage 5: maturity Bonus Course

  • Hiring VAs and assign duties-where to post jobs, what to look for and interview questions for VAs
  • Key performance indicators- actual excel spreadsheet for you to fill out and track
  • Time management- discuss how to cut back to working 4 hours and what you do in that time

As you can see this course is pretty much everything you need to get started and running very quickly! 

What’s not included:

  • Things you have to do or create: ie website, logo, explainer video etc.
  • My automation systems. In the course I tell you what you need to do for automations but if you want to use my system specifically it requires you to use the same softwares i do so for the sake of freedom of choice, I've left that automations course out and can be purchased separately
  • Also, for my California folks, I have a How I Stays Compliant as a DRA course that is also sold separately

Complete and continue