CCF 2.0 Complete Program | 8 Weeks to Start & Run a Cleaning Referral Agency
Resource Content
Welcome: Introduction to the Cleaning Referral Agency Model
Available in
days
days
after you enroll
Step 1: Business Foundation | Business Name, Business Entity & Bank Accounts
Available in
days
days
after you enroll
Step 2: Branding as a Referral Agency | Logo, Tagline, Website
Available in
days
days
after you enroll
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! However, due to the nature of the downloadable documents and instant accessibility of the course, we do not offer refunds of any kind. Please review the sections that offer "previews" and read lesson headers carefully. Feel free to email [email protected] for any questions or schedule a 30 min consultation at https://calendly.com/diemmartin/ccf-program-consultation to ensure this is the right fit for you.
Cleaning Cash Flow Course 2.0
Delivered over 8 weeks (one module per week to avoid overwhelm and ensure real progress)
Week 1
Stage 1: Business Concept
- Introduction (viewable without enrolling)
- Diem’s Story
- What to Expect in This Course
- What Exactly Is a Referral Agency (and How It Works)
- Referral Agency vs. Cleaning Company
- How a Referral Agency Can Transform Your Quality of Life
- Startup Costs & Monthly Expenses
Stage 2: Business Development
- Business Foundations
- Picking an Effective Business Name
- Determining the Best Business Entity
- Obtaining a Business License & EIN
- Setting Up 3 Bank Accounts—and How to Use Them
Week 2
Software Tools
- The Essential Software Stack
- What Diem Uses in Her Business (and Why)
Week 3
Branding as a Referral Agency
- Creating an Eye-Catching Logo
- Selecting & Buying a Domain Name
- Creating a Website + Pages to Include
- Website Review Walkthrough: Do’s & Don’ts
Week 4
Pricing for Profitability
- How to Conduct Local Market Research
- How Much to Pay Cleaners (for Talent + Retention)
- How Much to Charge Clients (for Profit + Close Rates)
- How to Handle Discounts (Without Cutting into Cleaner Pay)
- Hourly vs. Flat Rate Pricing
- Creating a Smart Online Pricing Grid
Downloads Include:
- Pricing Parameters PDF
- Industry Average Cleaning Times Guide
Week 5
Sales & Terms of Service
- In-Home Estimates vs. Phone Sales vs. Online Booking
- Sales Script & Breakdown for Team Training
- Sample Explainer Video for Online Bookings
- Setting Client Expectations with Terms of Service
Downloads Include:
- Sales Script PDF
- Sample Client Terms of Service
Week 6
Recruiting Cleaners
- Writing a Job Post That Attracts Qualified Pros
- Screening Questions to Pre-Qualify Candidates
- Interview Questions to Ensure Alignment
- Reference Check Questions to Catch Red Flags
- Cleaner Orientation Process
- Independent Contractor Acknowledgement Survey
- Onboarding Checklist for Compliance
- Setting the Tone for a Liability-Protected Work Culture
Downloads Include:
- Recruitment Flowchart
- Job Post
- Screening, Interview & Reference Questions
- Orientation Check-for-Understanding
- Cleaner File Checklist
- Sample Termination Form
Week 7
Stage 3: Growing the Business | Marketing & Automation
- 20 Proven Marketing Ideas (Free + Paid)
- What Automation Is & How It Increases Revenue
- Email List Platform Recommendations
- 6 Automation Pipelines & Their Unique Goals
- Email Content Strategy + Diem’s Sample Email Vault
Downloads Include:
- 20 Marketing Ideas List
- 14 Client Nurture Emails
- 19 New Lead Nurture Emails
- 12 Sales Recapture Emails
- Automation Flowchart
Week 8
Stage 4: Expansion | Build an Online Resource Center
- What a Resource Center Is & Why It’s Valuable
- Template Site You Can Use + Custom Content Included
- Use It for Training, Delegating, or as a Resale Asset
- Includes Diem’s Complaint & Issue Handling SOPs
Downloads Include:
- Diem’s Resource Center Content
- Wix-Based Template Site
Stage 5: Maturity | Work Less, Earn More
- Hiring & Delegating to Virtual Assistants
- Where to Post, What to Look For, Interview Questions
- First 3 Days of VA Onboarding
- Tracking KPIs: Templates & Examples
- Time Management: How to Work 4 Hours a Week
Downloads Include:
- VA Job Post Sample
- Skills Assessment Template
- VA Interview Questions
- KPI Excel Tracking Spreadsheet
You’ll have lifetime access to all course materials, so you can revisit content as your business grows through each phase.
What’s not included (on purpose):
- I’ll show you how to create your logo, website, and explainer video—but these are DIY or outsourced by your choice
- My exact automation system isn’t included here, since it depends on using my preferred software. However, I’ll show you what to build so you’re not left guessing.
Want Extra Support?
You can also add the Freedom Accelerator Mentorship Bundle (FAM) for an additional $1,500 (normally $2,500+).
FAM includes:
30-minute Onboarding Strategy Call to personalize your path
Eight 1:1 Mentorship Calls (up to 60 min each) to use within 3 months
A Wrap-Up Clarity Call to plan next steps or smooth out final questions
Lifetime Access to FAM-exclusive templates, tools, and bonus trainings vault that will grow over time